Campaigner Comparison and Review



Campaigner Review

Pros:

  • Excellent email creation tools (scored 5 out of 5 stars)
  • High quality customer service (scored 5 out of 5 stars)
  • Can import contacts from email accounts (e.g. Gmail, Yahoo, Hotmail)

Cons:

  • Cannot remove the vendor's logo from emails for free
  • Spam checker not available

Conclusion:

Campaigner scored very well in Customer Service and Ease of Use. Their 24/7 availability for phone and email support is not matched by many competitors, but they do not offer standard features such as spam checking tools or A/B test campaigns. However, their intuitive contact management and email creation systems are great tools for email marketing users.

Ease of Use

Campaigner scored 5 out of 5 stars on Ease of Use. They offer more than 500 very flexible email templates that have up to 3 columns for entering text, as well as the ability to edit and replace images. Campaigner provides 10 MB of storage for image hosting which meets our Market Standard. They also provide a WYSIWYG editor, which is an email creation tool that shows what the final content of your email campaign will look like to your readers while you are editing it.  However, Campaigner does not allow you to remove their logo from the bottom of your emails.

Features

Campaigner does not offer computer programs or live people to check your email campaigns for spam. They do offer autoresponders that allow you to send a standard welcome message to your new subscribers confirming their sign-up. Campaigner integrates with Facebook, Twitter, and LinkedIn but does not integrate with Google Analytics. You can only create A/B test campaigns with their higher-priced plans. Campaigner offers a mobile application for iPhone users.

Managing Contacts

Campaigner scored 4 out of 5 stars for Managing Contacts. They allow you to import from Excel, email accounts, and Outlook as a CSV file, as well as manually cut and paste. Campaigner also automatically filters out unsubscribes and bounces from your contact lists.

Customer Service

Campaigner received 5 out of 5 stars for Customer Service. They offer 24/7 phone, live chat, and email support. Under testing, wait times for support were minimal and support was incredibly helpful.

Campaign Reports

Campaigner received 4 out of 5 stars for Campaign Reports. Reports were found to accurately reflect users’ actions and display opens, forwards, bounces, spam reports, and unsubscribes. However, they do not show number of clicks or top performing links. Campaigner does not display reports graphically, but they do allow you to receive reports in email or export them to a spreadsheet.

Pricing

Campaigner offers a 30-day, 1000 contact free trial. Their pricing is contact-based as opposed to email-based. Contact-based pricing is advantageous if you intend to send more than one email per month to the same list of contacts. Campaigner charges $10 per month for 1000 contacts and $25 per month for 2500 contacts, among other pricing plans.

Campaigner News

Thursday, September 30, 2010

Campaigner Adds Ability to Import Contacts from Popular Email Services

Campaigner, a top email marketing provider, has recently announced the addition of new features to its service. These features include:

  • Ability to edit images directly
  • Import contacts from popular email services
  • Eliminates duplicate email addresses
  • Preview emails before sending
  • Automatic personalization of email templates
  • Save favorite templates

Being able to edit images directly is a big time saver and eliminates the need for additional graphics programs that can be pricey and difficult to use.

Importing contacts directly from email programs such as Hotmail, Gmail and Yahoo! allows you to quickly set up a database without manipulating lists.

Campaigner also runs a check on the changed contact list to make sure there are no duplicate email addresses. Their new preview feature is very helpful in that it lets you see the campaign before it is released with one click of the mouse.

Another convenient feature is the ability to have your business contact information (company name, email, phone number, etc.) automatically added to email templates.

Finally, they now let the user have the ability to save favorite templates for effortless re-use.

Monday, May 3, 2010

Campaigner Publishes Free eBook with Email Marketing Tips

Campaigner, a popular email marketing service provider announced last week the release of its eBook The Small Business Guide to Email Marketing: Top Tips to Get You Started.

Published by Protus, the provider of Campaigner, the eBook seeks to answer users’ questions of how to create an effective email campaign by offering insight into how to construct and maintain an email marketing campaign and how to integrate it with other promotional efforts to retain existing and acquire new customers. "We constantly hear from small businesses looking for an easy way to reach out to their customers and prospects via email, but they don't know where to start," said Steve Adams, vice president of marketing for Protus. "This book provides a total solution for businesses looking to get started with email marketing. As part of Campaigner's commitment to helping small businesses succeed we've assembled our team of email marketing veterans to cover the basics from getting started to more advanced tips, like integrating email campaigns with social media."

The 42-page eBook is available at www.campaigner.com/ebook. The Small Business Guide to Email Marketing serves as a how-to primer for small businesses new to the cost-effective marketing tool of email marketing. Tips include how to write and design email campaigns, develop winning messages for customers, track what emails are working and build and manage your email lists.

Chapters and topics include:

  • Tips on what to say and how to write an effective email
  • How to create eye-catching designs using custom templates or building your own layouts
  • How to build email lists of contacts - customers or prospects How to personalize emails and segment your audience
  • How to monitor the success of your emails and tools that help you improve results
  • Examples of how small businesses have successfully used email Leveraging social media in your email campaigns

Monday, May 3, 2010

Campaigner Releases Newest Version of Email Marketing Service

Last week Campaigner announced the launch of several new features that would provide businesses with easier ways to utilize its email marketing service and increase sales by engaging with prospective customers.

The new, customer-driven product features include:

  • A new user interface that allows easier creation of new email campaigns and sign-up forms that help small businesses build their opt-in mailing lists;
  • A redesigned email editor that resembles the interface of Microsoft Word, making email campaign creation quick to learn;
  • The ability to import contacts directly from Microsoft Excel;
  • A full screen email editing mode that allows you to see the overall look of the piece;
  • An integrated image library that allows you to drag and drop graphics into the email;
  • A comprehensive spell check;
  • New formatting tools, including the ability to paste directly from Microsoft Word without any formatting issues;
  • Additional online help with a searchable help system and easy-to-follow “how-to” tutorials into the product.

“Small business owners often start a business because they’re good at something or have a passion for it,” said Steve Adams, vice president of marketing for Protus, owner of Campaigner, via a press release. “When they try to market that business, though, they may find the tools that are available assume a level of experience or expertise they don’t have. We asked our customers how we could make it easier for them to create effective sales-generating and loyalty-building campaigns. We then designed the new Campaigner to address those needs.”

Campaigner’s email marketing plans start at $10 a month and offer more than 450 email templates. The company will also include a free template for your business when you sign up. 

Campaigner's Pricing

Free Trial

30 days

1000 Contacts

$10.00

2500 Contacts

$25.00

5000 Contacts

$40.00

10000 Contacts

$55.00


Campaigner's Ratings

Ease of Use

5

Managing Contacts

4

Campaign Reports

4

Customer Service

5

Campaigner's Features

WYSIWYG Editor

Yes

Import Contacts From

Excel, other email accounts, cut and paste, CSV, add manually

Email Deliverability

100%

Reports Display

Opens, bounces, unsubscribes, spam reports

Customer Service

Phone, live chat, and email (24/7)

Quantity of Templates

529

Image Hosting

10 MB

Automatic Bounce Cleanup

Automatic Unsubscribe Removal

Website Signup Form

A/B Testing

-

Google Analytics Integration

-

Social Networking Integration

-

Autoresponder

-

Spam Checker

-

Human Approval

-

Brand logo removal

-