Email Marketing Autoresponders

One of the most important features of email marketing software is the use of an autoresponder. 

Technically, an autoresponder is any computer program that automatically responds to an email sent to it. In regards to email marketing, autoresponders are typically used to provide information to users within your contact list for specific reasons, which can be any of the following:

  • A generic email if someone hits “reply” to your eNewsletter
  • A welcome message to a new user who has signed up for your eNewsletter
  • An opt-in message, requesting new users to click a link to confirm their sign-up
  • A periodic confirmation email that confirms subscribers still want to be included in your list
  • And more

Check out our email marketing comparison grid and see who offers an autoresponder.