2023 Email Marketing Software & Services Comparison | ChooseWhat.com

Email Marketing

Reviews of the leading email marketing services that let you easily send e-newsletters to your customers.

Email Marketing Services


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Benchmark Email

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Constant Contact

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Monthly Fee $10.00 $13.99 $15.00 $20.00 $14.00 $19.95
Quantity 500 Contacts 600 Contacts 1000 Contacts 500 Contacts 500 Contacts 1000 Contacts
Free Trial
Number of Templates 319 400 350 458 600 900
Image Hosting Unlimited 10 MB 1 GB 1 GB 5 MB 50 MB
Ease Of Use
Managing Contacts
Campaign Reports
Customer Service
Total Score 19/20 20/20 19/20 18/20 17/20 18/20
Spam Checker -
A/B Testing - -
Social Network Integration

What is Email Marketing?

Email marketing is a method of marketing to your customers or subscribers through regularly sent emails. Email marketing helps to enhance the relationship between businesses and their clients by relaying specials, sales, tips, tools, or advice via an email list. Since more than half of Internet users check and send email every day, email marketing is a viable marketing tool that is cost effective and easy to implement.     

What is Email Marketing Software?

Email marketing software enables businesses or marketers create and send email marketing campaigns easily, effectively, and without much training. With online email marketing software, you are typically given a design interface that will walk you through the email campaign creation process. Most companies offer a simple editor that will allow you to see what your email will look like to your readers as you are designing it. Also, email marketing software includes easy-to-use contact management systems that keep all of your contacts in one location. With the addition of advanced reporting options, email marketing software makes sending your eNewsletter as simple as a couple clicks of your mouse.

Learn more about the key features of email marketing software.

What to Look for in Email Marketing Software

Based on our email marketing research, we created the ChooseWhat Market Standard, to which we compare features, pricing and options of all the email marketing software we review. Below is a good list of standards you should look for when choosing your email marketing provider.

ChooseWhat Market Standard

  • 100+ email templates: flexible, easy to edit, and multiple-columnn templates available
  • WYSWIG editor that lets you manipulate your email content easily
  • Easy-to-use contact management system
  • Import contacts from Excel, .csv files, Gmail, Yahoo Mail, and cut & paste contacts
  • Automatic removal of unsubscribed readers and bounced emails from your contact list
  • 5-10 MB of image hosting space included in the base price
  • Ability to remove the vendor's logo at the bottom of the email for free
  • An autoresponder, which allows to to send an automated subscription message
  • An automated spam checker or real person who approves your email before it’s sent
  • Integration with Google Analytics to help you track your campaign traffic
  • Integration with social networking sites, such as Facebook, Twitter, and LinkedIn
  • A/B (split) test campaign capabilities
  • Reports display the number of opened, forwarded, and bounced emails, spam reports, and links clicked
  • Helpful phone, live chat, and email support with short wait times
  • 30-day free trial

Why Buy Email Marketing Software?

Email marketing is one of the most cost-effective forms of marketing out there. Why should you use email marketing software to get your email newsletter to your customers?

  • It’s inexpensive. Email marketing is very economical compared to almost any other form of advertising. The price range we encountered was from a fraction of a cent to a maximum of three cents per email.
  • It’s targeted. Email marketing software allows you to target specific groups of potential customers with every campaign you send.
  • It’s fast. Campaigns can be developed and sent in minutes with email marketing software, guaranteeing that your materials are relevant and timely when received.
  • It’s effective. Email marketing software allows you to reach out to your prospective customers through their inboxes, rather than waiting for them to visit your website or receive a direct marketing piece.
  • It’s trackable. Email marketing software enables your email campaign to be tracked and analyzed from the moment someone opens it to the second they close it.
  • It’s automated. Certain responses within email marketing software can automatically trigger reactions from your account, such as sending a preset "Welcome" email message to people sign up for your newsletter, making managing your email marketing software easy.
  • It’s integrated with social networking. Because of the recent popularity of websites like Facebook and Twitter, you can integrate your email campaign with online social networks in order to set a wide net to capture more subscribers and potential clients.

Learn more about what to look for in email marketing software in our Buyer's Guide.

Email Marketing ChooseWhat Check

The ChooseWhat Check is a badge given out to select email marketing services based on the following criteria:

  • Affordability
    • $15 per month (or less) for 500 contacts or 2000 emails
    • 30-day free trial or free account offered
  • Features
    • 300+ templates for creating campaigns
    • WYSIWYG (What You See Is What You Get) editor
    • Spam Checker
    • 10MB or more of image hosting space included
  • Support
    • Phone or live chat customer support during business hours Monday through Friday
    • Knowledgeable support reps (through our testing)

The following providers received the ChooseWhat Check: