Campaigner Comparison and Review

Campaigner, a top email marketing provider, has recently announced the addition of new features to its service. These features include:

• Ability to edit images directly
• Import contacts from popular email services
• Eliminates duplicate email addresses
• Preview emails before sending
• Automatic personalization of email templates
• Save favorite templates

Being able to edit images directly is a big time saver and eliminates the need for additional graphics programs that can be pricey and difficult to use.

Importing contacts directly from email programs such as Hotmail, Gmail and Yahoo! allows you to quickly set up a database without manipulating lists.

Campaigner also runs a check on the changed contact list to make sure there are no duplicate email addresses. Their new preview feature is very helpful in that it lets you see the campaign before it is released with one click of the mouse.

Another convenient feature is the ability to have your business contact information (company name, email, phone number, etc.) automatically added to email templates.

Finally, they now let the user have the ability to save favorite templates for effortless re-use.

Campaigner, a popular email marketing service provider announced last week the release of its eBook The Small Business Guide to Email Marketing: Top Tips to Get You Started.

Published by Protus, the provider of Campaigner, the eBook seeks to answer users’ questions of how to create an effective email campaign by offering insight into how to construct and maintain an email marketing campaign and how to integrate it with other promotional efforts to retain existing and acquire new customers. "We constantly hear from small businesses looking for an easy way to reach out to their customers and prospects via email, but they don't know where to start," said Steve Adams, vice president of marketing for Protus. "This book provides a total solution for businesses looking to get started with email marketing. As part of Campaigner's commitment to helping small businesses succeed we've assembled our team of email marketing veterans to cover the basics from getting started to more advanced tips, like integrating email campaigns with social media."

The 42-page eBook is available at www.campaigner.com/ebook. The Small Business Guide to Email Marketing serves as a how-to primer for small businesses new to the cost-effective marketing tool of email marketing. Tips include how to write and design email campaigns, develop winning messages for customers, track what emails are working and build and manage your email lists.

Chapters and topics include:

• Tips on what to say and how to write an effective email
• How to create eye-catching designs using custom templates or building your own layouts
• How to build email lists of contacts - customers or prospects How to personalize emails and segment your audience
• How to monitor the success of your emails and tools that help you improve results
• Examples of how small businesses have successfully used email Leveraging social media in your email campaigns

Last week Campaigner announced the launch of several new features that would provide businesses with easier ways to utilize its email marketing service and increase sales by engaging with prospective customers.

The new, customer-driven product features include:

• A new user interface that allows easier creation of new email campaigns and sign-up forms that help small businesses build their opt-in mailing lists;
• A redesigned email editor that resembles the interface of Microsoft Word, making email campaign creation quick to learn;
• The ability to import contacts directly from Microsoft Excel;
• A full screen email editing mode that allows you to see the overall look of the piece;
• An integrated image library that allows you to drag and drop graphics into the email;
• A comprehensive spell check;
• New formatting tools, including the ability to paste directly from Microsoft Word without any formatting issues;
• Additional online help with a searchable help system and easy-to-follow “how-to” tutorials into the product.

“Small business owners often start a business because they’re good at something or have a passion for it,” said Steve Adams, vice president of marketing for Protus, owner of Campaigner, via a press release. “When they try to market that business, though, they may find the tools that are available assume a level of experience or expertise they don’t have. We asked our customers how we could make it easier for them to create effective sales-generating and loyalty-building campaigns. We then designed the new Campaigner to address those needs.”

Campaigner’s email marketing plans start at $10 a month and offer more than 450 email templates. The company will also include a free template for your business when you sign up.