GetResponse Comparison and Review

Pros:

• Excellent email creation tools (scored 5 out of 5 stars)
• High quality campaign reports (scored 5 out of 5 stars)
• High quality customer service (scored 5 out of 5 stars)
• Can export a clean contact list that automatically removes bounced and unsubscribed email addresses
• Can import contacts from email accounts (e.g. Gmail, Yahoo, Hotmail)
• Can create A/B test campaigns (to test subject line, from name, time sent)
• 1 GB of image hosting (Market Standard is 5-10 MB)

Cons:

• At the time of this review, we did not identify anything that we felt should be labeled as a con.

Conclusion:

GetResponse offers a very easy-to-use product with a lot of templates to choose from and tons of flexibility in designing your emails. They have excellent customer support that is very knowledgeable, and their reporting is top notch, displaying all the statistics that you would want to know about your email campaign. They also have good features such as a spam checker, A/B testing, and Google Analytics integration.

Ease of Use

GetResponse scored 5 out of 5 stars for Ease of Use. They offer over 350 templates that are very flexible and allow you to edit or replace the images included. GetResponse offers templates with up to three columns of text. They also offer 1 GB of image hosting space, which is far beyond our Market Standard of 5 to 10 MB. With a larger amount of hosting space, you can store more pictures online. They also offer a WYSIWYG editor, which allows you to see exactly what your email recipients will see as you are editing your campaign. You can also remove the vendor’s logo from your eNewsletter for free.

Features

GetResponse offers an automated spam checker that will ensure your email campaign doesn’t get flagged as spam. GetResponse's service has an autoresponder, which can help you set up automated messages for your subscribers, such as a welcome email. Their Facebook and Twitter integration allows you to ideally increase sign-ups through your social network. They also offer A/B testing, which allows you to test out specific demographics to determine how to get more readers to open your emails. Additionally, GetResponse offers Google Analytics, which is a tool that tracks the traffic of your readers from your email campaign to (and throughout) your site. GetResponse also offers iPhone and Android apps.

Managing Contacts

GetResponse scored 4 out of 5 stars for Managing Contacts. With GetResponse's paid plans, you are able to import contacts when saved as a CSV file. However, GetResponse has average contact management for their free trial, which only allows you to cut and paste contacts. You can import contacts from an Excel file, Hotmail, Gmail, Yahoo, Salesforce, Outlook, and Outlook Express. They will remove unsubscribes and bounces from your email lists automatically, making it easy to have a “clean” contact list.

Customer Service

GetResponse scored 5 out of 5 stars for their Customer Service. They offer phone and email support Monday through Friday from 8:00 A.M. to 5:00 P.M. EST and Saturday from 9:00 A.M. to 5:00 P.M. EST.  They also offer live chat support Monday through Friday from 8:00 A.M. to 5:00 P.M. EST. We found their customer service to be excellent in answering all of our questions correctly. When we called them we had little to no wait times.

Campaign Reports

GetResponse scored 5 out of 5 stars for Campaign Reports. Their reports accurately reported user actions. They also display opens,  number of clicks, bounces, unsubscribes, top performing links, and spam reports. Reports are displayed in graph form and you can export the data to a spreadsheet or receive them in your email.

Pricing

GetResponse has a 30-day free trial that includes 250 contacts. They offer a contact-based pricing structure, which is advantageous if you intend to send more than one email per month to the same list of contacts. A 1000 contact plan costs $15 per month and a 2500 contact plan costs $25 per month.

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