StartUp Guide
- Launch
- 1. Name Your Business
- 2. Domain Name & Business Website
- 3. Business Email Accounts
- 4. Phone & Fax Number
- 5. Business Mailing Address
- 6. Form an LLC
- 7. Employer ID Number
- 8. Business Bank Account
- Build Your Infrastructure
- 1. Select a Business Credit Card
- 2. Bookkeeping
- 3. Business Computer
- 4. Back Up Your Files
- 5. Payment Processing
- 6. Get Small Business Insurance
- Grow Your Business
- 1. Order Business Cards
- 2. Create Basic Marketing Materials
- 3. Promote With Social Media
- 4. Select an Email Marketing Service
- 5. Build Your Team
RELATED LINKS
Email Marketing Autoresponders
One of the most important features of email marketing software is the use of an autoresponder.
Technically, an autoresponder is any computer program that automatically responds to an email sent to it. In regards to email marketing, autoresponders are typically used to provide information to users within your contact list for specific reasons, which can be any of the following:
- A generic email if someone hits “reply” to your eNewsletter
- A welcome message to a new user who has signed up for your eNewsletter
- An opt-in message, requesting new users to click a link to confirm their sign-up
- A periodic confirmation email that confirms subscribers still want to be included in your list
- And more
Check out our email marketing comparison grid and see who offers an autoresponder.